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Google is creating a new fitness band under the Fitbit brand to rival screenless devices from companies like Whoop and Oura. Set for release later this year, the band will offer basic features with a subscription model for advanced functionalities.
- Google is developing a new screenless Fitbit band to compete with Whoop and Oura, expected to launch later this year.
- The device will require a paid subscription to unlock advanced features, following the Whoop/Oura business model.
- The strategy leans on the existing Fitbit brand to gain traction in the screenless wearable market and generate subscription revenue.